Attracting and maintaining more customers by understanding their preferences, priorities and passions is simplified with Oracle Marketing Cloud being able to create personalized user experiences, better target customers and generate effective campaigns.
With the fluent omnichannel of the Oracle Marketing Cloud, you can attract new buyers and, above all, generate loyalty through the different points of contact from sale to after-sale.
Get to know the entire Oracle Marketing Cloud Suite
With Eloqua Marketing Automation facilitates you can successful demand generation, marketing via email, social networks and the lead management through a platform Premium and a strategy that meets the needs of the customer across all channels of the process.
Generate personalized campaigns on multiple channels, including email, visualization, search, web, video and Mobile with Oracle Eloqua. Provide campaign management tools to your company's Marketing specialists.
Eloqua provides real-time reports and information that boost your ROI.
Main features
Targeting and Segmentation
With Oracle Eloqua you can create rich customer profiles and direct them to the right people at the right time with the most relevant information. They can unite disparate data through data online and offline from multiple channels so centrally allowing specialists Marketing, filter and strategically target audiences to create granular segments based on attributes, behavior, geography and much more.
● Personalize campaigns by translating customer data into experiences.
● Understand the buyer by tracking the feeling, behavior and preferences in all channels.
● Get real-time insights by listening to buyers ' triggers and reacting in real time.
● Combine data from multiple channels online and offline by identifying unknown profiles.
● Use attributes and behaviors to define audiences that drive ROI and increase cross-selling and sales opportunities.
Campaign Management
Oracle Eloqua, marketers are able to create dynamic customer trips flowing and change with the interests of the buyer increasing conversions and efficiency.
Provide your Eloqua marketing specialists and simplify the process of creating campaigns on an intuitive and simplified whiteboard, being able to visualize each step of the audience members at the right time, with the right message.
● Create sophisticated multichannel campaigns in minutes.
● Map how audiences through channels by dragging and dropping into an intuitive interface.
● Make easy and effortless changes to update segment, change a step, insert content or trigger a new action. ● Access unified profile data, web visits, email, forms, seminars, videos and much more.
Lead Management
In order to increase the speed to lead and drive the highest quality performance leads, marketers can ensure that delivered the highest volume of quality leads into the hands of sales, simple and powerful.
● Take advantage of all the information without the need for IT support.
● Get a digital body language with internal, external, campaign and profile data.
● Create data transformation and normalization processes by dragging and dropping.
● Get native integrations with CRM and boost its efficiency.
● Generate and execute scoring models of multiple clients simultaneously in a contact.
● Use predictive analysis to rate accounts based on actions and intentions.
Marketing Measurement and Sales and Marketing Alignment
Measure the success of marketing and how it affects the end result. With Oracle Eloqua, marketing specialists have an easy-to-use, flexible and powerful report package available at your fingertips to accurately track and measure business impact.
Thanks to the control panel and Oracle reports and native integration with Oracle Business Intelligence, you can get detailed and high-level information to help marketing specialists in real-time decision making.
● Determine the impact of the pipeline, revenue and ROI.
● Analyze campaign participation activity.
● Get information about website performance.
● Evaluate the success of the campaign with detailed performance reports.
● Customize preferred views or search for specific criteria.
Oracle Responsys
Create and cross channel customer experiences and customize to scale.
Through Oracle Responsys as the only platform, your company and marketing managers will be able to manage and organize all interactions with your customers, be it email , Mobile , social networks, and the web. CMOs of all industries will have the ability to drive exceptional experiences to customers in all marketing interactions and throughout the lifecycle.
Make disparate data sources useful, create targeted audiences and then train customers to determine their next experience by interacting with them in near real time.
Main features
Email Marketing Create compelling content through channels and devices. Fast, easy and scalable. Simplify content management with Message Designer. Select data sources to personalize your message and be sure to view the message as desired on the different devices.
Expand the reach and get competitive information with Deliverabilit Plus.
Competitive triggers. See what your competitors send and improve the offer.
Secure collaboration and easy access control with authorization. A role, a functionality.
Program Orchestration
Avoid customer trips anywhere with Oracle Responsys. Allowing the marketer to channel behavior data in real time to inform the customer experience and allowing to mark the right path for them based on their actions.
Try and optimize to iterate, rather than rebuild, your campaigns. Marketing specialists know the story. They create a campaign with a set of steps that the consumer must follow, but most of the time, the consumer deviates from that current path. Program Orchestration features rich optimization and testing tools that allow you to quickly adapt to the consumer's path and ensure long-term success.
● Customize the customer experience on several channels with the simple orchestration interface.
● Orcheste Mobile with Sms, Mms, Push and in-app messages
● Get consistency in your channels by boosting your Cross- Sell and Up- Sell
● Send timely messages on the different channels that generate conversions with Rapid Retargeter.
● All interactions on a single platform.
Email Campaign Testing
The fastest, easiest and most sophisticated testing platform.
Your company and marketing specialists can design, implement, analyze and scale tests, all from an easy-to-use interface. In addition, multivariate tests can automatically select winning communications with Winner Select and escalate them in specific audiences, always allowing you to get the best option.
Oracle Testing & Optimization helps marketing specialists with integrated tools such as pr.
Oracle Marketing Cloud incorporates all production and test analysis and optimization functions on the same platform that marketing specialists already use. This makes it easier for marketers not only to try, but to optimize successfully through different channels.
● Perform multiple cross-channel tests with a wide variety of metrics.
● Let Winner Select do the heavy lifting and choose the best option.
● Create complex test scenarios in one step.
● Perform multivariate tests with up to 8 versions.
● Perform tests of frequency, frequency and sequence on all channels.
Mobile marketing
Turn your customers into devices with orchestrated Mobile Marketing. Oracle Responsys offers tools to Mobile marketing specialists with Push, Rich Push, In-App, SMS and MMS messaging to connect with customers through devices, boost engagement and loyalty, and improve revenue.
● Run individualized and customer-centric campaigns.
● Create in-app experiences that generate conversions in the moment.
● Boost real-time interaction with Mobile Push and Rich Push.
Analytics & Insights
Link multichannel marketing activities and real income with Insight. Easily measure revenue by purchasing segments on all channels while performing sophisticated analyzes with ease.
Oracle Responsys offers analytical and reporting capabilities that are needed for rapid compression of campaigns, programs and messages that affect participation and conversions in segments, channels and devices. You can better serve their customers and Demostra NDO marketing value with Oracle Cross- Channel Orchestration.
● Measure the KPI’s of campaigns with Program Analyze.
● Perform real-time adjustment that ensures resilience.
● Perform sophisticated multivariate analysis from a real-time control panel.
Commerce Marketing
Uniting Commerce & Marketing offers many benefits for both areas and your organization in general, building personalized experiences that customers seek, driving strong and lasting relationships, as well as driving sales.
● Conduct real-time Retargeting campaigns between channels.
● Integrate Ecommerce and marketing platforms to carry out event-driven campaigns.
● Track Abandon Shopping Carts, Abandon Browse.
● Improve the conversion rate with profile synchronization.
Oracle BlueKai
Oracle BlueKai is the industry-leading cloud-based Big Data platform that allows marketing organizations to customize online, offline and Mobile marketing campaigns with more accurate and actionable information about specific audiences.
A Powerful DMP (Data Management Plataform) that crosses consumer cross-device habits.
● Understand the composition of the audience by devices.
● Manage advertising spending by target environment.
● Support Oracle ID Graph to obtain deterministic and probabilistic data in real time in a multidimensional way.
● Get an open digital marketing ecosystem.
Oracle Maxymiser
Transform your business with advanced personalization solutions and testing web sites Oracle Maxymiser. Make decisions based on data on websites and Mobile App to create a fluid and connected client UX. From simple A / B to sophisticated multivariate tests with an intuitive self-service interface. The advanced customization tools and solid knowledge facilitate the task.
The Oracle Maximizer statistics engine allows you to easily conclude tests with confidence through advanced filtering and monitoring options. Predictive Insights offers you more profitable opportunities.
● Provide customization and commitment directed in real time.
● Get customization opportunities with Predictive Insights.
● Testing and Targeting offers all the functions of production and test analysis, as well as orientation.
● With Mobile Apps Get optimization and customization of mobile applications.
Oracle Infinity
Really understand customers, see the full picture of how they interact with a brand through any digital channel at any time, and then be able to act on those ideas, is the desire of companies. With Oracle Infinity marketers can move data and make it their most influential business asset.
Oracle Infinity is an analytical solution that leverages large data and works in real time to collect, process and deliver actionable client intelligence at scale, with unlimited flexibility.
Oracle Infinity has six key advantages for marketing specialists and analysts:
● All data in real time.
● Cross channel perspectives.
● Scale accuracy without sampling.
● Intelligence at the individual level.
● Unlimited scale and flexibility.
● Data activation and opening in the Marketing ecosystem.
Social Cloud
By unifying listening, analytics, and engagement, Oracle Social Cloud helps data-driven marketers extract actionable social insights, measure social success, and tie social analytics to business KPIs to save time
and money. make the most of resources.
Main solutions
Social Cloud:
With Social Listening you can discover information provided by social media or unstructured data from Oracle through a 3-tier recorded listening technology.
With Social Analytics, get Oracle Social Cloud's intuitive analytics tools that empower marketers to unify analytics from multiple social channels, empowering them to discover, analyze, and report campaign impact measurement.
Social Engagement will allow you to read, address and reply to social messages in a single customizable console.
Social Cloud Platform:
The Social Cloud platform offers an API layer that provides social data and functionality to all existing technologies, including Oracle Customer Experience, Oracle Marketing, and third-party products.
